Tracks

The symposium welcomes original research papers, theoretical contributions, case studies, and practice-based research aligned with the symposium theme and tracks. Submissions may be in English or Turkish and should not have been previously published or presented elsewhere.

The symposium will cover the themes listed below; however, it is also open to related topic proposals beyond these themes.

 Public Relations and Strategic Communication

• Destination branding and reputation management in digital environments
• Digital public relations strategies in tourism communication
• Crisis communication, risk communication, and resilience in tourism contexts
• Ethical and sustainability-oriented communication in tourism

 

Journalism and Media Representations

• Tourism journalism and travel reporting in digital media
• Media representations of destinations, cultures, and identities
• News media, tourism, and crisis narratives

 

New Media and Digital Platforms

• Social media and user-generated content in tourism
• Platformization, algorithms, and visibility of tourism destinations
• Smart tourism, data-driven communication, and digital engagement strategies

 

Marketing Communication and Advertising

• Digital advertising strategies in tourism and hospitality industries
• Storytelling, branding, and creative communication in tourism promotion
• Ethical issues in targeted and personalized tourism advertising

 

Radio, Television, Cinema, and Visual Media

• Audiovisual representations of tourism and destinations
• Film-induced tourism and screen tourism
• Virtual reality (VR), augmented reality (AR), and immersive media in tourism experiences

 

Open Track

• Digital transformation of tourism communication from interdisciplinary perspectives
• Cultural, social, political, and economic dimensions of tourism communication
• Sustainability, inclusivity, and accessibility in digital tourism communication
• Critical approaches to technology, power, and representation in tourism media
• Influencer marketing and credibility in tourism communication
• Smart destinations and communication technologies
• Crisis, risk, and disaster communication in tourism contexts
• Sustainability communication and responsible tourism narratives
• Ethical, legal, and societal challenges in digital tourism communication
• Gastronomy communication and culinary cultures in tourism contexts
• Communication of cultural heritage, intercultural exchange, and identity in tourism